Urban Design Group

Urban Design Group, an architecture firm, needed a branding system and identity refresh that was consistent across all print and digital platforms. A baseline branding style guide and example applications were proposed, to help revitalize and unify the company's visual identity. In addition, I presented ideas for crafting their brand story, to broaden their social and environmental mission as a company. They uphold civic responsibilities to achieve environmental sustainability, and improve not only constructed spaces, but overall quality of public life in the urban community.